Date of Award

Winter 2-9-2024

Document Type

Dissertation - University of Massachusetts Global access only

Degree Name

Doctor of Education (EdD)

Department

Organizational Leadership

First Advisor

Barbara Bartels, Ed.D.

Second Advisor

Alan Enomoto, Ed.D.

Third Advisor

Laurie Goodman, Ed.D.

Abstract

Purpose: The purpose of this phenomenological qualitative study was to identify and describe strategies that managers in a global electronic-based technology company use to promote organizational citizenship behaviors (OCB) through helping, compliance, sportsmanship, and civic virtue actions.

Methodology: This phenomenological qualitative study identified and described how exemplary leaders at Intel corporation promote OCB and was developed by conducting 10 in-depth, semi-structured interviews. The interviews’ transcribed data was coded and studied for common themes.

Findings: The researcher identified four indicators that exemplary leaders at Intel corporation use to know if OCB is present within a team, (1) organizational outcomes, (2) camaraderie, (3) operating beyond organizational boundaries, and, specifically to compliance, (4) monitoring. Further, findings revealed that these managers can promote OCB by building teams, role modeling, and giving rewards. Using big picture thinking can promote both compliance and civic virtue; and creating accountability can promote compliance. Lastly, the research findings showed that the rewards that work the best are (1) offering visibility, (2) using the formal reward system, (3) using custom rewards, and (4) using a corporate reward tool.

Conclusions: Based on the literature and findings of this study it is concluded that managers in a global electronic-based technology company can identify OCB by observing organizational outcomes, camaraderie, and how the team operates beyond organizational boundaries. They can identify compliance through monitoring. To promote OCB they can build teams, role-model, and reward by offering visibility, using the formal reward system, custom rewards, or a corporate reward tool. They can introduce big picture thinking to promote compliance and civic virtue and increase accountability to promote compliance.

Recommendations: The researcher recommends leadership in global electronic-based technology companies put training in place ensuring their managers know about OCB and know how to build healthy teams. Further they should ensure resources are in place to reward OCB effectively and consider acquiring a corporate reward tool.

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