Date of Award
Winter 2-22-2020
Document Type
Dissertation
Degree Name
Doctor of Education (EdD)
Department
Organizational Leadership
First Advisor
Marilou Ryder
Second Advisor
Julie Hadden
Third Advisor
Sumer Avila
Abstract
Purpose: The purpose of this phenomenological study was to explore and discover the perceptions of elite female long-distance runners on the benefits and challenges of using social media to build their personal brand throughout their athletic careers.
Methodology: This study was a phenomenological study that identified and described the lived experiences of 10 elite female long-distance runners and the benefits and challenges of using social media to build a personal brand. The sample of elite female long-distance runners were athletes that had qualified for the 2020 USA Olympic Trails in the marathon.
Findings: The study concluded that female athletes identify that in order to receive sponsorships, financial gain, attention, fame or acceptance that they have to often compromise their self, values or belief system, in order to build a larger following or fan base.
Conclusions: There were six conclusions drawn from this study based on the data. The conclusions focused on the data that yielded building a personal brand using social media has significant barriers for elite women athletes to properly build a name around their sport in which they can be properly recognized for their athleticism.
Recommendations: Explore and identify elite female long-distance runners that do not participate in social media and capture their experiences being an elite athlete without using social media.
Recommended Citation
Camy, Elizabeth, "Elite Female Long-Distance Runners and the Impact of Social Media on Their Lives Professionally and Personally" (2020). Dissertations. 330.
https://digitalcommons.umassglobal.edu/edd_dissertations/330